Ted Williams, a homless alcoholic drug addict seemed to have an insignificant spot on this earth. Previously, Mr.Williams hosted, MC'ed and even did voice over's for telivision using his eleged 'golden voice' as a perfect tool. As he fell victim to addictions, he lost his job and became homeless, wandering the state of Ohio without a family, bank account ; even clothes were hard to come by. This all changed when he was 'discovered'.
This video spurred his internet coverage; the video exploaded. Only 48 hours after the origional clip was posted, 24 million views had already been reached (the video, after reaching 60 mil. was taken down due to copyright laws). Responisible for getting him a job, a house and even fame, Ted rebounded using this viral video.
Through the media, and the media only (Ted has no connections with any of his 9 children or his mother) Mr.Williams was able to exploit his voice in such a manor that enabled him to eventually create a better life for himself. Due to his lack of personable qualities, the media created a great advertising method; a way for him to present his voice without any human interaction. This was probably the most important aspect of his discovery. Soon enough, people were coming to his street corner, acknowledging his presence, just to hear him speak in his stereotypical radio voice
Not long after this initial video was released, the basketball corporation, the Cleveland Cavaliers, offered a him a job as their official voice. Similarly, KRAFT macaroni and cheese presented the same offer. So it seemed, Ted's media coverage was turning his life around for him.
Evidently, the audience has a great effect on how popular something may become. Regarding the media triangle, this excerpt's audience directly effected the production it received. Ted began appearing on news broadcasters across the US and even the Today Show. His coverage skyrocketed, all because of the audience he had accumulated. The interest his viewers had in him are what created the success he had.
In conclusion, Mr. William's story is viable proof that modern media can be a huge opportunity generator. Other evidence can be seen in (obviously I had to mention) The Biebs, Rebecca Black (it's Friday) and, probably the most famous example, Mark Zukerburg (facebook creator and billionaire). Through audience accumulation and advertising, people are able to live off the vastly extensive source that is the media
Above is Ted William's in January of 2011 on the Today Show
No comments:
Post a Comment