The red and black leather jacket worn by Michael Jackson in the Thriller video is expected sell for $200,000 US when it comes up for auction later this month. The jacket, autographed by the King of Pop as a gift to longtime costume designers Dennis Tompkins and Michael Bush, is to be sold during the Music Icons auction scheduled for June 25 and 26 in Beverly Hills, Calif.
A portion of the proceeds from the sale will benefit the Shambala Preserve, where Jackson's two Bengal tigers, Thriller and Sabu, are now living. Other Jackson items up for sale include a wig he wore , a spangled glove he wore at the American Music Awards and towels from the "Neverland Ranch". The singer known as the King of Pop died in June 2009.
The media is the sole reason of why this jacket can gain such a profit. It just goes to show how prominent people such as Micheal Jackson are to individual's lives, because of how they were represented in the media. Television shows such as MTV, illuminates artists and in a sense, gives them a godly stature, which is what happened to Micheal Jackson; because of the production media provided him with, he was able to become a superstar. In turn, the production MTV and other broadcasters epitomized, created a target audience that continually grew and grew.
Although Micheal Jackson is one of the most famous individuals ever to exist on the planet, this phenomenon (creating superstars) can, and is happening currently. The production of media texts and visuals intending on accumulating a target audience is what most celebrities and pop stars rely on for a living.
So we must ask ourselves, is it that ridiculous: a leather jacket, an easily purchasable item common in many stores, can sell for $200 000 just because of who has worn it? Not when the media is involved.
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